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September 09, 2004
Are You Flat or Full?
Everyone's favorite bullseye corporation recently introduced their "Target to a T" website. There, men can fully customize shirts and chinos, and women can customize jeans - all for the relatively low price of $44.99 or $34.99.
The features are robust. When ordering women's Mossimo jeans, for example, you choose the following variables: color, fit, rise, front & rear pockets, leg style, stomach shape, seat shape (see above) and thigh shape. Plus, you specify the basics too: height, weight, inseam, pants size, etc.
While it's absolute hell to shop for jeans, I'm skeptical of having to select my "stomach shape" or "seat shape" based on a very rough sketch. Target's probably hoping this concept will revolutionize mass marketed fashion. Unfortunately, I see this idea of good intentions going terribly wrong. Won't someone (not me) please dare to try and share your experiences?
Posted by Michele at September 9, 2004 09:35 PM
Comments
This would be good for men, but I'm not sure about women. Don't ladies have to try everything on first?
Posted by: brian at September 21, 2004 02:24 PM
